The Top 15 Overlooked Actions in Digital Marketing
Digital marketing is a vast and ever-changing landscape. While countless blogs, articles, and courses can teach you the basics of SEO, content marketing, PPC, and social media, those nuanced tactics and strategies always slip through the cracks. These overlooked actions can differentiate between a successful digital marketing campaign and one that falls flat. Let’s dive deep into the top 15 overlooked actions in digital marketing that can set you apart from the crowd.
- Setting Clear Objectives
The first step in any marketing campaign should be to establish clear and measurable objectives. Without them, it’s easy to get lost in the myriad of tasks without understanding their true purpose.
- User Experience (UX) Optimization
Many marketers focus heavily on traffic generation, often overlooking the user experience on the site itself. A good UX ensures that visitors can easily navigate your site and convert into loyal customers.
- Deep Keyword Research
While basic keyword research is common, diving deeper to understand long-tail keywords and user intent can give you an edge in organic search rankings.
- Regular Content Audits
Creating content is great, but auditing existing content to ensure it’s up-to-date, relevant, and optimized can yield better results than always churning out something new.
- Customer Feedback Loops
Engaging with customers and understanding their feedback can help refine marketing strategies to meet their needs and concerns better.
- Video SEO
Everyone knows videos are engaging, but not everyone optimizes them for search. Proper tagging, descriptions, and thumbnail choices can significantly improve video visibility on platforms like YouTube.
- Personalization at Scale
Tools now exist to personalize marketing messages at scale. Using these can lead to more meaningful interactions with potential customers.
- Internal Linking Strategy
While backlinks receive a lot of attention, a solid internal linking strategy can help distribute page authority and guide users through a desired journey.
- Voice Search Optimization
As more users turn to voice assistants for search queries, optimizing for voice search becomes critical. This includes understanding natural language queries and local search implications.
- Mobile-First Indexing
Google has shifted to mobile-first indexing, which means if your website isn’t optimized for mobile devices, you could be missing out on significant traffic.
- Behavioral Email Targeting
Beyond basic demographic targeting, understanding user behavior on your site can lead to more effective email campaigns.
- A/B Testing Everything
Rather than relying on hunches, A/B testing allows for data-driven decisions. This applies to everything from landing page designs to email subject lines.
- Using Chatbots
Wisely Chatbots can improve user engagement and handle basic queries. However, they should be used judiciously to ensure they add value and don’t irritate users.
- Social Media Listening
Beyond posting on social media, listening to what users are saying about your brand can provide invaluable insights and opportunities for engagement.
- Repurposing Content
Before creating new content, see if existing content can be repurposed. A blog post can be turned into a video, infographic, or podcast, reaching new audiences with minimal effort.
There you have it, the top 15 overlooked actions in digital marketing. Paying attention to these often-missed tactics ensures that your digital marketing strategies are comprehensive, effective, and ahead of the curve. Remember, in the fast-paced world of digital marketing, it’s not just about doing things right, but about doing the right things.