The Evolving World of Public Relations: A Brief HistoryPublic Relations (PR) is often viewed through the modern lens of social media campaigns, celebrity endorsements, and event promotions. However, PR’s roots are deep, tracing back to ancient civilizations. As we traverse the timeline of PR, we’ll uncover its significant evolution and the pioneers who shaped it.From […]
PR Crisis: How To Clean Up a MessA PR crisis can escalate in a matter of hours. A slip, an inadvertent tweet, a product failure—whatever the cause, brands can find themselves in the middle of a storm before they realize what hit them.Handling a PR crisis effectively requires a strategic approach, transparency, and swift action.