Mastering the Art of Chatbots in Marketing
The Digital Concierge: Mastering the Art of Chatbots in Marketing Chatbots have come a long way since their inception, evolving from basic scripted interfaces to complex AI-driven conversational agents. Here’s a snapshot of their intriguing journey. The Birth: ELIZA (1966) The story of chatbots starts with ELIZA, developed by Joseph Weizenbaum at MIT. ELIZA was …