Mastering the Art of Chatbots in Marketing

The Digital Concierge: Mastering the Art of Chatbots in MarketingChatbots have come a long way since their inception, evolving from basic scripted interfaces to complex AI-driven conversational agents. Here’s a snapshot of their intriguing journey.The Birth: ELIZA (1966)The story of chatbots starts with ELIZA, developed by Joseph Weizenbaum at MIT. ELIZA was a rudimentary program […]

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