Manage Your Brand Perception
Over 85 percent of consumers read online reviews prior to completing a purchasing decision, making it extremely important for businesses to be in control of the way their brand is perceived by the public.
Effective online reputation management is not only reactive, but proactive. This requires a diligent approach to mitigate and respond to negative content, while encouraging positive content that will help influence potential new customers.
of consumers who receive a quick response on social media would recommend that brand
of B2B decision makers trust content from professional associations
of consumers say that a single negative comment has influenced their buying decision
of consumers trust online reviews as much as personal recommendations
Online Reputation Management Services
Suppress and Remove
We will create strategies to help remove negative reports about your brand, and help eliminate unfair or fraudulent info.
We acquire and manage your online reviews to improve the ratio of positive to negative reviews.
We determine what people are saying about you and provide recommendations on how you can lead the conversation.
We improve your existing content as well as create new material that will build credibility and brand affinity.
Search Engine Optimization
We improve your site rankings in online searches, bringing positive information to the forefront and any negative results to the background.
Social Media Monitoring
We manage and monitor your social media networks by quickly to customer feedback and creating posts that drive engagement.
Frequently Asked Questions
Reputation management is the dedicated effort to influence how the public perceives a company or brand online.
Companies with strong positive reputations attract better people, are perceived as providing more value, and have more loyal customers. Additionally, most market value comes from intangible assets like brand equity, intellectual capital, and goodwill, which means companies are especially vulnerable to anything that damages their reputations.
Dark Horse Café received a tweet criticizing their lack of electrical outlets for laptops. Their defensive response resulted in numerous blogs defining it as a negative public relations case.
Nestlé failed to respond to negative comments about their environmental practices. As a result, the public posted altered versions of their logo, requiring the company to close their public page.
Amy’s Baking Company harshly addressed a negative customer review which ended up being picked up by the local news, eventually forcing them to close their doors.
We will check daily in searches, and look for negative (and positive) press in news articles and social media. Positive results can, and often do take months. Some results can occur within weeks.
Search engine results and online reviews are primary metrics. We also work to make any unhappy customer happy again – changing negative reviews.
Reviews and search engine placement are key, and offer bottom line results. We will see where you currently stand with your online presence, establish goals, and compare your results, along with your competitors a minimum of monthly, with weekly updates via a third party available as well.
It really depends on your circumstances. How established is your brand or online presence? How strong is your current search engine presence? Are you being targeted or simply had some bad press? A Brief conversation can help us understand your situation, and fees start at $1995.
Ready to Enhance Your Reputation?
Speak with a PCM Agency SEO expert about how we can take proactive measures to monitor and guide the online dialogue about your brand.